Meeting Archive:
Top 10 Ways to Feed Your Content Beast

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

To continue the discussion on Twitter, search for or add #AMACurata.
 

Meeting Description:
Old school B2B marketing can be summed up in three words - sell, sell, sell.  Something remarkable then happened – your prospects wanted something different.  They wanted objective CONTENT that would inform them and help them make better purchasing decisions.

How can today’s marketers generate relevant, engaging content to support their marketing objectives?  It’s near the top of our list of things to do, but content blog writing and other content generation activities usually get de-prioritized as fire drills. “Marketing emergencies” and other realities get in the way.

Presented by content marketing thought leaders, Pawan Deshpande (HiveFire) and Rick Burnes (Hubspot), this webinar will give you tips and tricks to help you feed your content beast and accelerate your content marketing efforts.
 
Presenters:

Pawan Deshpande, Founder and CEO, HiveFire, Inc.

Rick Burnes, Director of Product Marketing, HubSpot

  
Moderator:
Anthony Salas, American Marketing Association
Details
Date: Thu, Jan 19, 2012
Time: 01:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
 
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Pawan Deshpande, Founder and CEO, HiveFire, Inc.
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Pawan Deshpande is the CEO and visionary behind HiveFire, Inc.  HiveFire’s product, Curata, www.getcurata.com, is an easy-to-use marketing solution for content curation and content marketing.  Pawan has spoken at leading events including SXSW, the Online Media Summit, Social Media Breakfast, Content Marketing World and several American Marketing Association webinars, and he was recently named to Boston Business Journal’s 40 Under 40 list of influential business leaders. 

 

Prior to founding HiveFire, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science. Connect with Pawan on twitter (www.twitter.com/GetCurata).


Rick Burnes, Director of Product Marketing, HubSpot
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Rick Burnes is Director of Product Marketing at HubSpot, a company that builds marketing software for small- and medium-sized businesses.

 

Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Boston, MA.