Meeting Archive:
The Good, The Bad and The Value: How Marketers Can Measure ROI and Manage The Tone Of Online Customer Communities

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Meeting Description:

In today’s business environment, it’s critical for digital marketers to be able to measure customer conversations, dissect social analytics, and then surface that activity and user engagement in order to validate the ROI of their company’s investment. Can you identify the important topics within your online community, pinpoint your most active members, and categorize both the negative and positive community sentiment?


With an advanced social analytics tool, you can not only monitor your community activity but also manage the tone of your customer conversations! Create reports that outline your member participation and demonstrate your social ROI.


Please join us February 11 to learn how to quantify the value of your online community efforts. Learn from Telligent’s Chief Social Scientist Dr. Marc A. Smith, our VP of Marketing Ken Vernon, and our social analytics product manager Jana Carter as they demonstrate how to uncover the valuable data behind the analytics that many seem to overlook.


Register today, and expect to come away with a better understanding of advanced social analytics and how to prove the value of your online community.

Dr. Marc A. Smith
, Chief Social Scientist, Telligent
Ken Vernon, VP of Marketing, Telligent
Jana Carter, Harvest Reporting Server Program Manager, Telligent
Alli Libb, Moderator, American Marketing Association

Date: Tue, Feb 10, 2009
Time: 01:30 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Speaker Photo

Telligent is a leader in enterprise-proven solutions for online communities and social networks. With a focus on implementing social computing solutions to facilitate collaboration and improve organizational efficiency, Telligent offers a social suite that services both public and internal-facing communities.