Meeting Archive:
I Tweet Therefore I am: How to Present, Monitor and Protect Your Company Brand on Twitter


Meeting Description:

Twitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses:

1. How to define your style of Tweeting
2. How to find customers on Twitter
3. How to monitor the reputation of your company and its products on Twitter

4. How to "Out Tweet" your competition

At the conclusion of this presentation, you will have the basic knowledge needed to design a competitive outreach strategy on Twitter.

Details
Date: Thu, May 21, 2009
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Jim Stroud
Speaker Photo

Jim Stroud is a Social Media Development Manager for EnglishCafe, the premier English learning community for global professionals. Its parent company - GlobalEnglish Corporation, is the leading provider of on-demand business English communication learning and support for the world’s top companies. Prior to EnglishCafe, Jim Stroud amassed a decade of experience in the Recruiting field. As a self-described “Searchologist,” (someone proficient in online research) Jim has consulted for such companies as Microsoft, Google, MCI, Siemens and a host of startup companies.

When not engaged in Recruitment Research, Competitive Intelligence and Training projects for the aforementioned organizations, Jim created and sold two online properties while managing an award-winning blog – The Recruiters Lounge. He is the host of the how-to video series - Your Internet Coach and the technology podcast - Friday Traffic Report. When he is not online, Jim suffers severe withdrawal pains that can only be soothed by chocolate chip cookies and family time. To network with Jim Stroud, please visit: http://unhub.com/jimstroud