How are you building your narrative arc to ensure that you are reaching goals and attracting supporters?
What story is your organization telling about what you're doing in 2014; before, during, and after you've accomplished the change you set out to make?
Are all of your online campaign and organizational messages scheduled and tracked on a unified calendar that is visible to all stakeholders?
This online seminar will explain the process of creating and maintaining a messaging calendar, sometimes also called an editorial calendar, as well as the potential value to your organization. In addition, the design of a “narrative arc” will be described and correlated to calendaring strategies.
- Examine and overview of how communications goals relate to messaging
- Explain the process of creating and maintaining a message calendar
- Walkthrough building a message calendar with examples
- Describe the design of a narrative or engagement arc
The webinar is no-cost, but registration is required.