Meeting Archive:
Calendaring your Messaging

Meeting Description:
How are you building your narrative arc to ensure that you are reaching goals and attracting supporters?
What story is your organization telling about what you're doing in 2014; before, during, and after you've accomplished the change you set out to make?

Are all of your online campaign and organizational messages scheduled and tracked on a unified calendar that is visible to all stakeholders?

This online seminar will explain the process of creating and maintaining a messaging calendar, sometimes also called an editorial calendar, as well as the potential value to your organization. In addition, the design of a “narrative arc” will be described and correlated to calendaring strategies.
  • Examine and overview of how communications goals relate to messaging
  • Explain the process of creating and maintaining a message calendar
  • Walkthrough building a message calendar with examples
  • Describe the design of a narrative or engagement arc
The webinar is no-cost, but registration is required.
Date: Thu, Jul 24, 2014
Time: 10:00 AM PDT
Duration: 1 hour
Host(s): Jessica Steimer
 Presenter Information
Jessica Steimer
Speaker Photo

Jessica is the training and support manager at Aspiration, where she trains and advises community organizations around nonprofit technology best practices, specializing in business processess for online communications.

Jessica originally joined Apiration Tech as part of the Americorps VISTA HandsOn Tech Corps program. She is passionate about creating healthy, happy communities full of healthy, happy people.