Meeting Archive:
Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation


Meeting Description:

Join hosts Craig Tomlin, VP of Online Strategy for Apogee Results and Lisa deSouza, President and CEO of RPM Demand, as they discuss the key to creating a holistic Demand Generation Strategy as well as implementing and running a comprehensive marketing automation system. Attendees will come away with a solid knowledge of key concepts of marketing automation and demand generation, the current marketplace, a high level strategy and the pitfalls that most marketers encounter when utilizing a marketing automation system.

Details
Date: Thu, Feb 23, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Craig Tomlin, Lisa DeSouza
 Presenter Information
Craig Tomlin
Speaker Photo

As VP of Online Marketing and User Experience at Apogee Results, Craig leads the Paid Media, SEO and CRO practices to increase the ROI of client’s online marketing activities. His teams have demonstrated results in generating successes for clients including, BMC, CDC.gov, IBM, The Scooter Store and many more. His goal is to create a winning culture that moves client online marketing efforts from good to great.

Lisa DeSouza
Speaker Photo

As a veteran marketing professional with more than 15 years’ experience in writing, media relations, community relations, event planning and project management in both the private and public sectors, Lisa deSouza is a versatile marketing and communications professional. She has written or produced almost every conceivable kind of marketing material; managed projects of national scope and outreach, and supervised a staff of diverse talents and skills. In addition, she has played a lead role in developing new business opportunities with commercial clients as well as directed a number of strategic marketing and communications campaigns in such fields as technology, healthcare, real estate, legal, and finance. Ms. deSouza currently lives and works in Los Angeles as a consultant for several respected agencies.  She is also the President and Managing Partner of RPM Demand and its sister company, Redacted Media.