Meeting Archive:
How to Make a Strong Flu Vaccine Recommendation

Meeting Description:
Many people believe flu is just a bad cold, rather than a serious, potentially life-threatening disease. Research shows that a strong recommendation for flu vaccination from a healthcare professional is an important factor to improving vaccine uptake.
In this webinar, Serese Marotta, Chief Operating Officer of Families Fighting Flu, will give participants the tools they need to discuss flu vaccination with confidence and compassion. Specific evidence-based resources and approaches will be reviewed, such as the CDC’s step-wise SHARE method, and Families Fighting Flu’s Healthcare Professional Toolkit, developed in partnership with the National Association of Pediatric Nurse Practitioners (NAPNAP) and HealthyWomen. As a mother who lost her son to influenza, Serese will also provide her unique perspective regarding ways providers can share personal flu stories to highlight the dangers of flu and motivate patients to protect themselves and their families through vaccination.
Learning Objectives Include:
1. Participants will learn how to implement CDC’s SHARE method to make strong flu vaccine recommendations to patients.
2. Participants will learn how to utilize the resources in Families Fighting Flu’s Healthcare Professional (HCP) Toolkit.
3. Participants will gain a better understanding of the value of Families Fighting Flu’s personal flu stories and learn how to use these stories to highlight the potential dangers of flu and the critical importance of annual flu vaccinations.
Date: Thu, Oct 18, 2018
Time: 12:30 PM PDT
Duration: 1 hour
Host(s): Immunize Nevada
 Presenter Information
Serese Marotta, Chief Operating Officer. Families Fighting Flu
Speaker Photo

Serese Marotta is the Chief Operating Officer for Families Fighting Flu, a national non-profit 501(c)(3) organization dedicated to saving lives and reducing hospitalizations by protecting children and their families against influenza through education and advocacy. Serese originally came to Families Fighting Flu in 2010 following the loss of her five-year old son, Joseph, to the flu in 2009. Serese served on the Board of Directors for the organization for six years before coming on-staff in May 2016 as the COO. Prior to joining Families Fighting Flu, Serese worked as an environmental scientist for 16 years at a consulting firm conducting ecological and human health risk assessments for hazardous waste sites. She now works tirelessly to raise awareness about the seriousness of flu and the critical importance of annual flu vaccination for everyone six months and older.