Meeting Archive:
A Personalized URL Workshop: What is it & How it Can Boost your Marketing Efforts


Meeting Description:

Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.
 
What is a personalized URL?  It’s something like this link:

www.RMDMA.org/angie.morrissey

…That goes to a personalized web page that greets the individual by name.  (Note: link not active)
 
Why are personalized URLs so effective?
From a psychological standpoint, people love to hear their name (except when called to the principal’s office).  Placing a person’s name next to your company’s URL creates a trust-based connection.  A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.
 
Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page.  Most important, you’ll become a hero by generating qualified leads in six easy steps.
 
Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack!

 

Details
Date: Wed, Mar 25, 2009
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Jeff Finkelstein
Speaker Photo

Jeff is the founder of Customer Paradigm.  Considered an expert on Internet privacy and web marketing, Jeff evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers.  Clients include Xcel Energy, Level3 Communications, 3M, Up With People and Adventure Rabbi.
 
Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House (pre-Monica), where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.