Meeting Archive:
Marketing Research Career Planning 2018: Salaries, Hiring Market Trends, and Job Search Tips

Meeting Description:

Looking for marketing research and consumer insights career planning resources but not sure where to turn?

As recruiters that specialize in marketing research roles, we’re often advisors to research & insights professionals planning their careers.

This webinar contains our best advice on the career planning process, specifically geared towards marketing research professionals:

  • Research salaries and how they vary by education and industry
  • Which teams are hiring in 2018
  • How to leverage your LinkedIn profile
  • Interpreting job descriptions and titles
  • How to assess research roles while job searching
  • Tips for negotiating salaries/offers
  • Research hiring market trends and their implications for job seekers

Karla Ahern and Kit Nordmark lead Burtch Works’ marketing research recruiting team, and both started their careers as researchers at firms such as IRI, Knowledge Networks (now owned by GfK), and Kantar before jumping into recruiting.

Join us for this information-packed session and learn about marketing research career strategies from two expert recruiters in the field!

Date: Thu, May 17, 2018
Time: 11:00 AM CDT
Duration: 45 minutes
Host(s): Karla Ahern & Kit Nordmark
 Presenter Information
Karla Ahern
Speaker Photo

Karla Ahern first served as a project manager for IRI, and worked on-site at PepsiCo, before moving on to Knowledge Networks (now owned by Gfk), where she focused on custom research within media, CPG, and pharmaceuticals. Prior to Burtch Works, she led the Midwest business development and digital media effectiveness programs for Dimestore Media (also now part of GfK).

Kit Nordmark
Speaker Photo

Kit Nordmark worked in the marketing research industry with a focus in qualitative research, most recently at Kantar Consulting (formerly known as The Futures Company). Prior to that, she was a research director at TRU — a boutique insights firm specializing in the youth demographic.