Meeting Archive:
Innovation & Creation (Part IV): What’s Stopping You?


Meeting Description:

Today ?WhatIf!, the world¹s largest independent innovation
consultancy, will be examining what¹s stopping us from being more creative during our 9 to 5 lives. One of the areas we will be exploring at depth is your environment the space you have to work in.

We have a saying at ?WhatIf! that grey boring office lead to grey boring ideas. And it¹s true. The environment you¹re in has a direct impact on how you feel and how you feel has a direct impact on the quality of the work you do.

We¹ll take you on a whistle-stop tour of some of the most creative spaces in the world and share with you some easy to steal ideas whether you work in an international office or your own spare bedroom.

At the end of this talk you¹ll have loads of ideas to make your workspace a place where ideas come to live rather than a place they come to die.

Details
Date: Tue, Apr 7, 2009
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Gareth Miles
Speaker Photo

Gareth began his life in rural Bedfordshire where the cottages were thatched
and the roads were windy.  As soon as he was able to locate the train station he escaped and moved to London to study puppetry in drama school.
 
Eventually, his interest faded & he
stumbled across the world of advertising & made it his home for five years
working both as a planner and an art director for some very impressive (and some very unremarkable) London agencies. While in this space he was responsible for spoiling people’s enjoyment of good television, drowning their mailboxes with junk and genuinely seducing consumers into doing things they had never planned to do.
 
?What If! saved him from this terrific downward spiral into the bleak abyss
of generic marketing! He appeared on their doorstep in 2005 and spent his
first three years working with the company as an Inventor. Gareth was able
to collaborate on countless global projects with subjects that ranged from
underarms in Argentina to shampoo in Shanghai.  His dream project to date
has been working with Lego to develop Christmas presents for the 2009
holiday.  
 
Gareth moved to ?What If! New York in January 2007 and is loving every minute of it. He is now a priceless member of the Capability team, contributing his own special brand of innovative inspiration.