Meeting Archive:
The Power of Interactive Print

Meeting Description:
Although technologies like text messaging, short message codes, and PURLs are promising, they lack a quick, precise, and elegant encoding system to efficiently transport the recipient from paper to an online experience.
This Webinar will explore a number of techniques that utilize print to engage consumers in an interactive dialogue, including Near Field Communications (NFC), Augmented Reality (AR), social media referral programs, mobile barcodes, and text messaging.
Date: Wed, Oct 8, 2014
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Susan Weiss (Xerox) and Barb Pellow (InfoTrends)