Meeting Archive:
How Top Brands are Winning in the Inbox

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


To continue the discussion on Twitter, search for or add #wintheinbox

 

Meeting Description:
Join Return Path and the AMA on Wednesday, April 26th at 1:00pm EST to learn how marketing teams at DonorsChoose.org, Morningstar Inc., Signature Travel Network, and Sling TV are maximizing deliverability to improve email program success.
 
Whether you’re a small business in the beginning stages of an email marketing program or a global retailer delivering millions of emails each month, reaching the inbox (especially at Gmail!) is more important than ever.  
 
Throughout this presentation, we will highlight deliverability strategies across four leading industries, each resulting in increased subscriber engagement and a positive impact to ROI. 
 
Additionally, in alignment with our second annual benchmark report, the Hidden Metrics of Email Deliverability, Sr. Director of Research, Tom Sather, will discuss industry-specific benchmarks and hidden deliverability metrics that can help you drive inbox placement and evaluate your email program against the competition.
 
Key Takeaways:
  • Discover how four leading brands across four different industries are looking at email marketing
  • Learn real-world best practices for maximizing inbox placement and increasing subscriber engagement, especially during seasonal spikes
  • See how leading industries stack up against  key deliverability metrics and how trends are changing year to year 
  • Better understand the strategies and data needed improve your email program and increase email ROI
 
Category: Branding 
Details
Date: Wed, Apr 26, 2017
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Tom Sather - Sr. Director of Email Research, Return Path
Speaker Photo

Tom Sather is the research director at Return Path where he leads the corporate marketing department including the research, content marketing, public relations teams. As an email marketing expert, Tom has worked with top-tier brands to diagnose and solve strategic marketing issues as a consultant with Return Path.
Tom is a frequent speaker and writer on marketing trends and technology, where his research and commentary is widely cited across leading business media outlets including the Washington Post, Wall Street Journal, AP, and Ad Age.

In partnership with:
Speaker Photo