Meeting Archive:
Moving from Tactical to Strategic Demand Generation - You Gotta Do It.

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Meeting Description:

When asked about their biggest marketing challenges over the past four years, marketers have listed generating quality leads as one of their top two challenges. However, year in and year out, marketers are struggling with how they can generate quality demand and have an impact on their organization’s sales pipeline and bottom line revenue. Why? They focus on tactics instead of strategic methods to drive perpetual revenue. Learn what it takes to become more strategic in your demand generation and what results you can expect.

You will learn:

  • What is Strategic Demand Generation
  • How to start a Demand Process Transformation
  • Essential components for DPT
  • Expected results

Carlos Hidalgo, CEO and Principal, ANNUITAS

Alli Libb,
American Marketing Association


Category: Strategy

Date: Tue, Sep 17, 2013
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by:
Speaker Photo


Carlos Hidalgo, CEO and Principal, ANNUITAS
Speaker Photo

Carlos is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation and marketing automation. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand for enterprise clients globally.  Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last four years year and was named as a Who’s Who in BtoB Marketing in 2011 and 2012. Prior to ANNUITAS Carlos was responsible for global SMB marketing at BMC Software and held a similar role at McAfee. You can contact him on Twitter at @cahidalgo