Meeting Archive:
Content Marketing Bootcamp: 5 Simple Steps to Get Started

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Meeting Description:

You’ve heard the buzz about content marketing and content curation but you’ve got questions. Why are they important? Is this something I should be doing?  How do I get started?

This webinar will give you a clear understanding of content marketing and content curation, why they’ve become increasingly important as marketing strategies and how to use them to make a measurable impact on your business today. You’ll learn that with the right guidance and tools, ANYONE can be a content curator.




Pawan Deshpande, Founder and CEO, Hivefire Inc.

Joe Pulizzi, Founder, Content Marketing Institute
Anna Carbonara, Moderator, American Marketing Association
Date: Thu, Apr 21, 2011
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Anna Carbonara
 Presenter Information
Speaker Photo

Pawan Deshpande
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Pawan Deshpande is the CEO and visionary behind Curata, an easy-to-use marketing solution for content curation and content marketing.  Pawan has spoken at leading events including South By Southwest (SXSW),  the Online Media Summit, Social Media Breakfast and two 2010 American Marketing Association webinars.  Pawan has also been named to Boston Business Journal’s 40 Under 40 list of influential business leaders due in part to his contributions to the burgeoning online marketing community in greater Boston.

Joe Pulizzi
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Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.