Meeting Archive:
Making Social Media Work for You

This webcast is now available on-demand. To access it click on the link to the right of this message.

Continue the conversation on Twitter by using #SMWORKS


Meeting Description:

Marketers can’t stop talking about social media, but how many understand how it can help them meet critical business objectives? Or what tools are available to analyze social media, how they compare, and which one is best suited for market research and brand mangers?

Join social media practitioner and author Dave Evans and guest speakers from The Coca-Cola Company and The ARF for a webinar and roundtable discussion that answers your most-pressing social media questions. Dave is the author of the best-selling Social Media Marketing: An Hour a Day, as well as Social Media Marketing: The Next Generation of Business Engagement. Marketing and social media experts joining Dave for the panel discussion where Eliska M. Johnson Global Project Consultant, Knowledge and Insights, The Coca-Cola Company, and Stephen D. Rappaport, Knowledge Solutions Director,  the ARF and author of Listen First! will review specific examples of making social media work for market research and brand managers.

Attend the webinar and learn:

  • How social media impacts your sales funnel
  • Why understanding specific customer themes is important
  • How to quantify conversations and get actionable insights that strengthen your brand
  • How to use social analytics tools to efficiently get valuable competitive insights

Dave Evans,
Co-founder, Digital Voodoo and author of Social Media Marketing: The Next Generation of Business Engagement
Eliska M. Johnson, Global Project Consultant, Knowledge and Insights, The Coca-Cola Company
Stephen D. Rappaport, Knowledge Solutions Director, the ARF and author of Listen First!
Anna Carbonara, Moderator, American Marketing Association


Date: Tue, Mar 1, 2011
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Anna Carbonara
 Presenter Information
Speaker Photo

Dave Evans
Speaker Photo

Dave is the author of “Social Media Marketing: An Hour a Day,” as well as “Social Media Marketing: The Next Generation of Business Engagement.” Dave has worked in social technology consulting and development with India’s 2020Social and its clients including Bengaluru International Airport, Intel, Dell, Pepsico and United Spirits, with Philips Consumer Business Unit (Amsterdam) and Austin’s GSD&M and clients including Southwest Airlines, AARP, Wal-Mart, and the PGA TOUR. Dave currently works with social technology startups, including Friend2Friend (Palo Alto), a developer of Facebook applications, Looppa (Buenos Aires), developing a social platform specifically for media companies--and with Social Dynamx (Austin, TX), creating a social media metrics platform.

Eliska M. Johnson
Speaker Photo

Eliska Johnson is a member of Branscapes Worldwide Consultancy working on-site at The Coca Cola Company.  She is currently responsible for managing the global deployment of the ConsumerBase tool within Coca Cola and working with the corporate knowledge and insights team to develop insights. Eliska has an BA from Tennessee State University and an MBA from Keller Graduate School.

Stephen D. Rappaport
Speaker Photo

Steve Rappaport, ARF's Knowledge Solutions Director, creates products and services organizing disparate sources into valuable tools for ARF members, such as ARF PowerSearch, and the industry-at-large like ARF Morning Coffee. "Foundations of Listening" draws upon Steve's decades of experience in media content analysis, which began as an undergraduate and continued on through his graduate studies at Annenberg (U Penn), where he trained under - and contributed to the research of - the leading content analysis professors of the day. Steve's business-oriented listening career started in the 1980s as Research Director for The Center for Public Communication, where he lead development of MIDAS (Media Issue Detection and Analysis System), a pioneering solution primarily for reputation management, marketing strategy and corporate positioning whose services were marketed through public relations firms.