Meeting Archive:
Give to the Max Day 2011: Are you ready?

Meeting Description:

Give to the Max Day has become the official kick-off to the year-end fundraising season. It’s the biggest online fundraising event of its kind in the universe. Together, we’ve raised more than $24 million for nonprofits in Minnesota. Join GiveMN to learn more about what’s new for Give to the Max Day in 2011 and how your organization can leverage the GiveMN tools to raise even more during this year's event and beyond.

Date: Fri, Oct 14, 2011
Time: 02:00 PM CDT
Duration: 1 hour
Host(s): Jeff Achen and Sarah Richter
 Presenter Information
Jeff Achen
Speaker Photo

Jeff Achen is the interactive media strategist for GiveMN. Jeff manages the day-to-day operations, communication efforts and social media strategy for GiveMN. He serves as the primary voice for @givemn and administers GiveMN’s

Facebook and YouTube pages. Jeff splits his time equally between GiveMN and two community foundations–the Minnesota Community Foundation and The Saint Paul Foundation–where he is responsible for developing and executing social media strategy, print publications, and helping to build new marketing partnerships.

Prior to joining the team, Jeff was the online editor and multimedia producer for, a community newspaper group in the south metro suburbs of Minneapolis St. Paul. He has owned and operated his own videography and photography company since 2006. Jeff is a graduate of the University of North Dakota in Grand Forks where he earned his bachelor’s and master’s degrees in communication.

Sarah Richter
Speaker Photo

Sarah Richter is the Senior Associate of Partnerships for GiveMN. She manages the internal and external partnerships for GiveMN including funding, nonprofit and community partnerships.

Sarah joins the GiveMN team from Minnesota Community Foundation and The Saint Paul Foundation. During her five years with the Foundations, Sarah supported the community initiative fundraising efforts, event planning and donor advised fund grant processing. Sarah received her bachelor’s degree from St. Olaf College and her MBA from the University of St. Thomas.