Meeting Archive:
Email + Mobile + Tablet: Mastering the Device Revolution

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Meeting Description:

Leverage the platform explosion
The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%.

What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity.

Drive email reach, customer targeting and ROI
As the platform revolution explodes in 2012, this market represents a tremendous opportunity to extend the reach of your email campaigns, target your customers more effectively and increase your return on investment. The sooner you implement a multi-platform strategy, the faster you’ll see results.

You’ll learn:

  • Design strategies for the small screen
  • How to create landing pages that convert mobile users
  • What mobile elements to test to drive results
  • How to implement a cross-channel approach across email, mobile and social
  • The trends and tactics for tapping into tablet users
  • When and how to leverage SMS
  • How smartphone apps are moving users off the Web

Presenters:
Brennan Carlson, Vice President, Corporate Strategy & Business Development, Lyris, Inc.
Chris Benkert, Business Analyst, Lyris, Inc.

Moderator:
Anthony Salas, American Marketing Association
Details
Date: Thu, Feb 23, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
 
Speaker Photo


Brennan Carlson, Vice President, Corporate Strategy & Business Development, Lyris, Inc.
Speaker Photo

Since joining Lyris in early 2009, Brennan Carlson has maintained a consistent focus on keeping Lyris' customer-centric product roadmap on track, overseeing the growth of the company's user experience team and spearheading the development of end-user product feature and design validation practices and methodologies.

Prior to coming to Lyris, Carlson gained expertise in new media, product management and business development through positions held at several computer software and Internet technology companies. Most recently, he was a partner at online media company Salsa Bravo, program manager at Yahoo! Video at Yahoo!, Inc. and director of service operations for Akamai Technologies. Carlson holds a bachelor's degree from Stanford University, Palo Alto, Calif.

Chris Benkert, Business Analyst, Lyris, Inc.
Speaker Photo

Chris Benkert is responsible for Full Service Web Analytics Reporting and creative review at Lyris, and consults with clients on many facets of email marketing including email development, welcome programs, search engine optimization and website design.

He brings more than 20 years of experience in graphic arts, digital and online marketing, and Web analytics training to his position. In his six-year career with Lyris, Chris has worked in technical support, pre-sales support and as a trainer before assuming his current role as a business analyst.