Meeting Archive:
Pop-Upended: Bringing the Store to Places Where Customers Gather


Meeting Description:
Retailers are building brand loyalty and boosting sales by popping up shops where customer experiences happen.
 
Consumers are attending music and food festivals, street fairs, parades and sporting events in record numbers, and retailers that "pop-up" shops at these events can tap into demographically focused, brand-receptive audiences. By thinking of pop-ups as more tactical, "go where your shoppers gather" investments, retailers can capitalize on the experience economy.
 
Join us when Melissa Gonzalez, founder and CEO of The Lion'esque Group and author of The Pop-Up Paradigm, and Dave Bruno, brand director at Aptos, outline what's fueling the experience economy and examine some of the most creative and effective off-site pop-up strategies. And in a live discussion, RetailWire BrainTrust panelist Patricia Waldron joins in to explore further opportunities for the pop-up trend.
Details
Date: Wed, Sep 26, 2018
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Melissa Gonzalez
Founder and CEO, The Lion'esque Group


Featured Presenter
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Dave Bruno
Brand Director, Aptos

BrainTrust Panelist
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Patricia Waldron
Founder and CEO, Vision First

Moderator
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Al McClain
CEO, Co-founder, RetailWIre