Meeting Archive:
Find Your Email Marketing ROI

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

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Meeting Description:
Learn how to evaluate your email marketing ROI in just minutes with WhatCounts' Director of Inbound Marketing, Christopher Penn.
You'll learn the formula for ROI, computation of its components, and then how to take data you've already got and turn it into ROI calculations. From there, you'll see how to monitor your email marketing ROI in near real-time and the effect your email marketing has on all your other digital marketing channels.
By the end of the webinar, you'll walk away knowing exactly how to calculate your email marketing ROI and get concrete tips for improving it. Don't miss this powerful webinar that others have paid thousands of dollars to see at trade shows and exclusive conferences.

Click HERE for a short video preview of this webcast.

Christopher Penn
, Director of Inbound Marketing, WhatCounts

Anthony Salas, American Marketing Association
Date: Wed, Feb 29, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Speaker Photo

Christopher Penn, Director of Inbound Marketing, WhatCounts
Speaker Photo

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing.
Mr. Penn is the Director of Inbound Marketing at WhatCounts, an email marketing company based in Atlanta, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer. 
Learn more about him at