Meeting Archive:
Killer Content: Creating Content that Actually Drives Engagement & Results

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

 

 

Meeting Description:
It’s no secret by now that content marketing – whether on the consumer or B2B side – can be a valuable tool in any marketer’s toolkit. It can create a deeper relationship with your customers and prospects and make the difference between an engaged, captive audience and a passive, brand agnostic audience. But, even though we know it’s critical, it can still be hard to crack the content code and show ROI. Join our webinar and hear from a few rock stars who know how to drive real business results with their killer content. 
 
In this webcast, you’ll learn from industry experts:
 
  • Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement 
  • Three quick steps to strategically align your content to your broader marketing strategy 
  • How to show ROI and drive home bottom line results with content
  • How to sell-in content investment to your CMO 
Details
Date: Thu, Jun 21, 2018
Time: 12:00 PM CDT
Duration: 45 minutes
Host(s): American Marketing Association
 Presenter Information
Sara Pilling, VP of Digital Marketing & Marketing Communications, PGi
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Sara Pilling is the VP of Digital Marketing and Marketing Communications for PGi, a global provider of collaboration software and solutions. During the last 13 years, Sara has held a variety of roles at PGi and stayed consistently plugged into to its public relations and corporate communications strategies. A graduate of the University of Georgia's Grady College of Journalism, Sara and her husband live in Atlanta with their two sons. 

Dana Harder, VP, Strategy, Content4Demand
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As VP of Strategy, Dana Harder helps B2B marketers turn their marketing organizations into demand-gen rock stars! That means helping Content4Demand clients build and refine their content strategy, all corresponding content and even their demand-gen efforts. While she’s not helping her clients build a consistent and scalable content strategy, she’s doing yoga, meditating, dying her hair an awesome shade of pink or purple, or cheering her son on at the hockey rink. @DanaHarder 


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