Meeting Archive:
Digital Disruption and the New Agency Challenge

Meeting Description:

We now live in the Age of the Customer where the world is rapidly changing due to digital disruption caused by accelerating adoption of digital technologies and services.  In this new age, being an innovative digital agency is more challenging than ever.  

Over the past five years, digital has defined "what's new" from agencies, and marketers have moved substantial budget to enterprise marketing software. But what were new practice areas for agencies a few years ago are now table stakes for firms that want to compete for a strategic slice of large company marketing budgets. The disconnect between marketing obsession and customer obsession is no longer an option.

So what exactly are leading agencies doing to turn customer-centric vision into real strategies and tactics that increase digital marketing revenue and create a win-win-win for the agency, its clients, and their customers? Join guest speaker, Forrester Research, Inc. VP and Principal Analyst Bert DuMars, and Lyris CMO Alex Lustberg in a research-driven discussion of what the top global agencies are doing to successfully partner with clients to deliver innovative brand engagement programs.

Key takeaways for attendees will include:

  • Deepening the client-agency relationship to more strategic and "sticky" levels by moving beyond spray-and-pray marketing
  • Helping clients engage customers more effectively, using email as a foundational channel
  • Identifying tactics to improve performance of digital marketing programs by prioritizing actions that lead to revenue impact







Date: Tue, Mar 18, 2014
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Lyris, Inc.
 Presenter Information
Bert DuMars, VP & Principal Analyst, Forrester Research
Speaker Photo

Bert is a recognized expert on digital, social media, and mobile marketing, as well as ecommerce marketing technology platforms, and website and ecommerce platforms in consumer and technology industries. He also addresses broader issues including marketing innovation, integration of digital marketing expertise into the overall marketing organization, marketing and sales integration, and multibrand marketing. 

Alex Lustberg, CMO, Lyris
Speaker Photo

Alex has responsibility for all marketing activities at Lyris including marketing communications, demand generation, and product strategy and management. He has more than 15 years of product marketing, strategy development, client services, and delivery experience at both established and early-stage technology companies, and holds Bachelor's and Master's degrees in Organizational Studies from Stanford University.