Meeting Archive:
Lead Nurturing - Beyond the Toolset


Meeting Description:
Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.

You'll learn:
  1. What lead nurturing really means
  2. How lead nurturing can be used throughout the customer lifecycle
  3. How to tell if you need a marketing automation platform
  4. The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
  5. The top 10 tips to get your lead nurturing program off the ground
Date: Thu, Mar 22, 2012
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk & 90octane
 Presenter Information
Kelly Hall
Speaker Photo

Kelly Hall is the Business Impact Director at 90octane, a conversion-driven marketing agency in Denver. She works with clients to continuously optimize program conversion through best practice utilization and innovation. She has worked at the agency for seven years and has experience in the strategic development and execution of online lead generation, lead nurturing and search engine marketing programs. Kelly has led successful programs in the manufacturing, technical and nonprofit verticals, with a special focus on integrating new technologies.

She graduated summa cum laude from the University of Colorado at Boulder with a major in Communications.