Meeting Archive:
Convince funders to support you by developing your Asking Rights

Meeting Description:
What if emotional appeals aren't enough? How can you get funders to truly invest in your nonprofit for the long-term? 
Learn from someone who's been there:
Tom Ralser, after spending more than two decades working in and with nonprofits, witnessed the nearly exclusive use of emotional appeals.
But now times have changed.  
Higher-level donors (investors) are more interested in outcomes and investing over time in nonprofits. In Ralser's book, Asking Rights: Why Some Nonprofits Get Funded (and Some Don't), he guides you through the process of developing your Asking Rights to convince investors to fund you for a more sustainable future. He will touch on the following topics:
  • How is an investor different in his approach to your organization?
  • How can you appeal both to higher-level investors and smaller donors?
  • How do you establish your Asking Rights?
  • How do you use your Asking Rights to attract investors?
Join us on July 13:
Join CausePlanet founder Denise McMahan and author Tom Ralser on Wednesday, July 13, at 11:00 Central Time.
Ask your questions when you register and our expert will come ready to answer those at the start.
Date: Wed, Jul 13, 2016
Time: 11:00 AM CDT
Duration: 1 hour
Host(s): Denise McMahan
 Presenter Information
Tom Ralser, Convergent Nonprofit Solutions
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Tom Ralser is a principal with Convergent Nonprofit Solutions, which uses all the tools available to successfully secure funding for its clients. Tom has personally worked with nonprofits in all 50 states on more than 500 funding projects, and his ROI-based approach has raised an estimated $1.1 to $1.6 billion dollars. His first book, ROI for Nonprofits: The New Key to Sustainability, represented a major change in how to capitalize on today's motivations of those who are most likely to invest in today's nonprofits. Learn more at

Denise McMahan, CausePlanet
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Denise McMahan is founder and publisher of CausePlanet, a professional development resource for busy nonprofit leaders who want to stay informed about essential reading through Page to Practice nonprofit book summaries, leadership training and smart content. Read her blog at