Meeting Archive:
Content is King - Developing a Content Strategy


Meeting Description:

Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld, Director of Social Media at BusinessOnLine, as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.

Key Points of Interest:

  • Understand the user path – What are your leveragable channels and how do they lead to your goals?
  • What’s buzz worthy and buzz worthless?
  • Crafting engaging content vs. vapid content.
  • Creating user focused Content Development Strategies centered on actual user data
  • Learn how a manageable content execution plan can ensure maximum brand exposure and ROI

 

Details
Date: Thu, Oct 28, 2010
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Michael Weisfeld
Speaker Photo

Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.