Meeting Archive:
Marketing Optimization in the Digital Age - Invest the Right Amount in your Digital Strategy for a Greater ROI in 2012

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Meeting Description:
With the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI in the digital age. The opportunity for interactive marketing goes beyond individual social applications to enhancing a variety of marketing channels throughout the customer experience – playing a key role in the customer’s journey to making a purchase.
 
Join Mark Battaglia, CEO of ThinkVine, and Bob Gilbreath, Author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning, to learn more about how you can:
  • Optimize your budget allocation across digital and emerging media alongside traditional marketing channels
  • Go beyond impressions and click-thru-rates to measure the sales impact of all digital marketing activities
  • Integrate digital strategies into your customer lifecycle to increase ROI

Presenters:
Mark Battaglia, CEO, ThinkVine Corporation
Bob Gilbreath, Author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning

Moderator:

Anthony Salas, American Marketing Association

Details
Date: Thu, Feb 16, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
 
Speaker Photo


Mark Battaglia, CEO, ThinkVine Corporation
Speaker Photo

Mark Battaglia is a proven business leader with over 20 years of experience at discovering and capitalizing on market opportunities. Mark is currently the Chief Executive Officer at ThinkVine Corporation, a fast-growing marketing optimization software company that enables B2C marketers to maximize their ROI across all of their marketing investments.  Prior to ThinkVine, he was the Executive Vice President of Sales & Marketing at Multicast Media, a software-as-a-service online video platform provider, where he developed and executed corporate and vertical market strategies. During his career, Mark has held top marketing executive roles at a variety of software and information services companies, including Executive Vice President of Marketing at SPSS, a recognized industry leader in predictive analytics software. He has a BA with a concentration in Economics from the College of William and Mary and an MBA from the University of Chicago Booth School of Business. 


Bob Gilbreath, Author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning
Speaker Photo

Bob Gilbreath is a leading investor, advisor, and thought-leader in new media and marketing. Bob is currently an Entrepreneur in Residence at CincyTech, a public-private venture investment group, and the Founder of MVC, a new research tool developed to improve startups’ odds of success. And he is the author of the award-winning book The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob was previously the first Chief Strategy Officer of Possible Worldwide, a division of WPP that became one of the largest global digital agencies with over 1,000 employees in 20 cities. Bob was named one of the iMedia 25 internet marketers & innovators in 2010 and was recognized by Advertising Age as one of the Top 50 marketers of 2004. Bob began his marketing career at Procter & Gamble, where he led a dramatic turnaround of the Mr. Clean brand. Bob received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University.