Meeting Archive:
Email Marketing Benchmark Results

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Meeting Description:

Comparisons and Best Practices from the Marketo Benchmark on Email Marketing

 

If you are responsible for driving results for your B2B company via email marketing, this is the webinar for you! Jon Miller, VP of Marketing at Marketo, will provide an inside look into email marketing benchmark results by industry average and Top Performers across multiple categories:

  • Top Goals and Challenges
  • Capabilities driving the most ROI
  • Frequency of email communications
  • Campaign metrics including open rates, click through rates, conversions, unsubscribes, inactive %, bounce rates and more

 

Find out how your email marketing results compare to Top Performers and what tactics will boost your programs’ effectiveness. Plus, see specific examples of A/B email marketing and landing page test results that you can use now to improve your marketing programs.

 

Speakers:
Jon Miller
, VP of Marketing and Co-Founder, Marketo, and Co-author of the Modern B2B Marketing blog
Alli Libb, Moderator, American Marketing Association

 

Details
Date: Wed, Nov 16, 2011
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by Marketo
Speaker Photo

 

Jon Miller, VP of Marketing and Co-Founder, Marketo, and Co-author of the Modern B2B Marketing blog
Speaker Photo

Jon leads strategy and execution for all aspects of Marketo's hyper-efficient demand center, and was named a Top 10 CMO by The CMO Institute.