Meeting Archive:
Blue Ocean Strategy (Part III): Defining strategic direction using Value Innovation methodology and tools

Meeting Description:

Join Dick Lee, CEO of Value Innovations, Inc., in the third part of his Blue Ocean Strategy series to expand upon the definition of, and use of, Value Innovation methodology and tools.

Dick defines Value Innovation as “Delivering exceptional value to the most important customer in the value chain, all the time, every time.”  He will quickly review the 10-Step Value Innovation Process which he shared in his webinar broadcasts on November 12 and December 8, 2009 and answer the questions “I want to develop a Blue Ocean Opportunity - where do I start?” “What’s the Process?”  “What do I do next?” and more.

In Part III of this series, Dick will show how using “To Be” Value Curves with Metrics and Patent Mapping, you can develop a strategic plan using and example from a building products company that manufactures and markets drywall.  The company has the opportunity to move from a highly competitive market where all the products are commodities to one where their product is a breakthrough and they can swim in a Blue Ocean.

Join in to discover how you can make Blue Ocean Strategy work for you and your company.

Date: Tue, Jan 12, 2010
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Dick Lee
Speaker Photo

Richard (“Dick”) K. Lee is president and CEO of Value Innovations, Inc (Vi).  Dick is a past member of the BOD and three time past chairman of the Emeriti Committee of the Industrial Research Institute. He is the President-Elect of the Rocky Mountain Chapter of the PDMA.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, & the VP Strategic Business Operations at Johns Manville. 

Value Innovations Inc. (VI) provides a full range of value innovation consulting services, including contextual interview training and facilitation, the development, and delivery of, custom value innovation workshops, & providing value innovation subject matter expertise to project teams.

For more information:
Call +1-720-291-0758;