Meeting Archive:
Partnering with AI for Marketing

This webinar is now available on-demand. A link to the recording can be found to the right of this message. 


Meeting Description:
What will your marketing job look like tomorrow? How will marketing change on a day-to-day basis when machine learning and integrated datasets combine to augment your work? From marketing goal identification to campaign creation to loyalty optimization, AI tools are poised to help every step of the way. Follow along as Jim Sterne paints a picture of your job as it could be done today and will certainly be done tomorrow. Be ready for a whole new way of doing the time-honored work of marketing.
Key Takeaways:
  • Today's AI tools are complex to build but easy to use
  • Seamless integration of tasks and tools streamline processes
  • You already have the skills today you need to stay relevant tomorrow
Date: Wed, May 23, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Jim Sterne, Digital Analytics Association Board Chair & Author, "Artificial Intelligence for Marketing: Practical Applications"
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Jim Sterne focuses his thirty years in sales and marketing on creating and strengthening customer relationships through digital communications. Sterne has written twelve books on Internet advertising, marketing and customer service including the humorous "Devil's Data Dictionary" and his latest, "Artificial Intelligence for Marketing: Practical Applications".
Sterne has produced the eMetrics Summits since 2002 and is co-founder and current Board Chair of the Digital Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the UK's premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.

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