Meeting Archive:
Recruiting and Employment Branding


Meeting Description:

Candidates don’t come to us in a vacuum. Before they even apply for a position or speak to a recruiter, they’ve been exposed to advertising, the experience of family members or friends, and the power of social media to shape what they know, or think they know, about our business. A positive employment brand can help attract top candidates, making your job easier. An employment brand that’s less clearly defined or poorly communicated can have the opposite effect.

The candidate experience plays a huge part in how potential hires view the company, and it can also affect how current employees feel about where they work. As recruiters, we have the power to build our company’s Employee Value Proposition to bring to life a compelling employment brand.

In this webinar, we’ll explore what good talent branding looks like and how you can maximize your company’s value propostion to create an effective message for successful talent acquisition and retention. Our speaker will focus on:

·       The value of great talent branding

·       How to create and evaluate your own company’s Employer Value Proposition

·       Activation strategies for talent acquisition and employee engagement

Join our free webinar on Thursday, March 30 for a practical approach to leveraging your company’s Employer Value Propostion and employment brand .

Our speaker, Jody Ordioni, will share her experience with integrating marketing, internal communications and social media to convey a seamless employer brand experience.

Who should attend? This webinar is for recruitment professionals who are wanting to enhance and amplify employer branding to attract and retain top talent. Join us on Thursday, March 30. 

Details
Date: Thu, Mar 30, 2017
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ERE Media
 Presenter Information
Jody Ordioni
Speaker Photo

Jody Ordioni is the Chief Brand Officer and President of Brandemix. She leads the firm in creating brand-aligned workforce communications that align employees to employment opportunities, cultures and business initiatives. She engages with HR professionals and corporate teams on how to build and promote employer brands and implement best-practice talent acquisition strategies across all media and platforms. A frequent speaker at HR conferences and events, Jody also facilitates workshops and training for internal recruitment and leadership teams. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. Her personal mantra is “one brand” and her mission is to integrate marketing, internal communications and social media to foster a seamless brand experience through the employee lifecycle.