Meeting Archive:
Make your fundraising communications irresistible with expert Jeff Brooks

Meeting Description:
How should you adjust your writing style to genuinely engage donors and create irresistible appeals?
Learn from an expert:
Jeff Brooks, author of The Fundraiser's Guide to Irresistible Communications, will answer these questions:
  • What kind of content should you include when asking donors for money?
  • What writing style really appeals to donors?
  • Which grammar conventions should you break in donor communications?
  • What are some design techniques that help a donor read your communications?
Join us on September 24:
Join CausePlanet founder Denise McMahan and TrueSense Marketing creative director Jeff Brooks on Thursday, September 24, at 11:00 Central Time.
Ask your questions when you register and our expert will come ready to answer those at the start.
Date: Thu, Sep 24, 2015
Time: 11:00 AM CDT
Duration: 1 hour
Host(s): Denise McMahan
 Presenter Information
Jeff Brooks, TrueSense Marketing
Speaker Photo

Jeff Brooks, creative director at TrueSense Marketing, has served the nonprofit community for more than 20 years, working as a writer and creative director on behalf of top North American nonprofits. He blogs at, podcasts at, and is the author of the book The Money-Raising Nonprofit Brand (2014).

Denise McMahan, CausePlanet
Speaker Photo

Denise McMahan is founder and publisher of CausePlanet, an online professional development resource for busy nonprofit leaders who want to stay informed about essential reading through Page to Practice book summaries, author interviews and cause content. Read her blog at