Meeting Archive:
Single View of the Customer: Laying the Foundation for Retail Advantage

Meeting Description:
How to get a clear, holistic view of each customer, no matter how or where they interact.
Retailers today have more information about their customers than ever, and yet many face frustrating problems in putting that data to use — an increased volume of unstructured data, disparate systems, and a siloed view of customers' needs.
In this exclusive RetailWire webinar, join Wharton marketing professor Peter Fader and single view of customer expert Tim Barnes to learn about revolutionary new approaches to "Knowing Your Customer" that make it possible to understand customers as individuals, discern their connections, and engage with each more personally across touchpoints.
In this webinar, you will learn how a single view of customers can: 
  • Inform real-time, mobile interactions 
  • Enable best-next engagement 
  • Optimize omni-channel sales 
Date: Wed, Jun 14, 2017
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
BrainTrust Presenter
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Peter Fader
Professor of Marketing, The Wharton School of the Univ. of Pennsylvania

Featured Presenter
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Tim Barnes
Single View of Customer, Solutions Manager, Pitney Bowes

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Al McClain
CEO, Co-founder, RetailWIre