Meeting Archive:
SEO Basics: Helping Your Customers Find Your Business Online

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Please view the recorded presentation at: http://www.score.org/workshops/seo-basics-helping-your-customers-find-your-business-online
 

Meeting Description:
Join SCORE, Charle-John Cafiero, President & CEO of communications agency CJC Strategists and Alexandra Gebhardt, Digital Strategist of business innovation-consulting firm, Human 1.0, in a get-down-to-basics session on SEO in a “Social 2.0 World” and more. 
 
Is SEO (Search Engine Optimization) dead? Do I need to worry about SEO for my website or blog? How can I help my customers find my products, my services and me online? Answers to these questions and more will be covered as well as how SEO affects your search ranking, the importance of selecting the right keywords, titles, and descriptions for every element of content you post, and how it can increase traffic to your website and manage your online reputation.
 
Find out what works to get your business-ranking top of the SERPS (Search Engine Result Pages), where your customers are sure to find you.
 
Topics covered will include:
  • Why SEO is relevant and important for your business
  • How social networks have impacted search algorithms used by popular search engines including Google & Bing
  • Developing a solid strategy to get found online whether you sell products or services - online or in a retail shop
  • How to leverage the latest SEO tools to ensure maximum visibility
  • How good SEO practices can be applied and help you grow your customer base on social networks
Details
Date: Thu, Jun 21, 2012
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE
 Presenter Information
Charle-John Cafiero
Speaker Photo

Charle John Cafiero is President & CEO of CJC Strategists, a unique marketing & branding communication agency. The agency specializes in integrating optimized traditional marketing, communications & international brand identity, critical strategy & messaging campaigns across today’s evolving media channels of distribution, using the latest cutting-edge SEO/SEM, 2.0 technology, social media & networking tools.
 
Charle’s career spans more than 25 years in consumer & corporate communications, with an emphasis on emerging technologies. He has been instrumental in building, transforming & publicizing some of world's most innovate brands. His recent accomplishments include comprehensive international branding, PR campaigns for technology leaders X-Rite/Pantone & ColorVision & in the retail arena, he created the international advertising, PR & marketing strategy for Harry Winston Jewelers & Epicurean Fantasy's.
 
Visit CJC Strategists: Website, Blog, Facebook, YouTube, LinkedIn & Twitter.

Alexandra Gebhardt
Speaker Photo

Alexandra Gebhardt is a Digital Strategist at Human 1.0, a business innovation-consulting firm. Formerly Chief Social Strategist for Inside Media Networks, her digital marketing firm delivered tactical, hands-on experience promoting brand content on emerging social networks, and developing online strategies and communities. She is considered an early adopter and expert in social media, web 2.0+, blog development, SEO, email marketing, podcasting, digital content creation, monetization, and online distribution.
 
For over a decade, Alexandra has been leading change at some of the imaging industry’s key companies including Agfa, Pantone and FileMaker. She works with various technology and media start-ups and has implemented new technologies to existing business plans and infrastructures for various media, graphic, digital imaging, printing, publishing, online, design, photo, video and communications industries.
 
Connect with Alexandra on LinkedIn, Facebook, Twitter, and Email.