Meeting Archive:
Conditional Content Emails with Firefly Partners

Meeting Description:
Is your organization looking for a way to make your emails stand out without over-taxing your staff? It’s time to consider conditional content. The more personalized your emails are, the more effective they will be. This strategy allows organizations to swap in specific email text that is relevant to different supporters based on their profile characteristics or attributes. In this webinar, Firefly Partners email experts Coralie Meade Rodriguez and Patrick DiGiulian will cover how powerful conditional content can be, how to develop unique messages for each audience, and how Engaging Networks makes it easy to build emails with dynamic text or links.
Date: Wed, Jul 18, 2018
Time: 11:30 AM EDT
Duration: 1 hour
Host(s): Ben Childers, Coralie Meade Rodriguez, and Patrick DiGiulian
 Presenter Information
Ben Childers
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Utilizing my skill sets in fundraising, database management, and leadership development to help as many people lead lives they value. Day-to-day, I work with progressive nonprofits on their supporter engagement and digital strategy around fundraising and advocacy. 

When not at work, I spend a lot of time outdoors with my two dogs exploring DC and I also do a fair bit of running and cycling.

Coralie Meade Rodriguez
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Experienced Senior Support Specialist with deep expertise with many different nonprofit online engagement tools such as Luminate Online, Engaging Networks, Salsa, EveryAction, NeonCRM and Kimbia (just to name a few). A natural teacher, providing hundreds of trainings to both accidental techies and seasoned developers alike to use these tools in the most efficient, effective ways.

Patrick DiGiulian
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Digital marketing strategist who thrives on achieving impactful results using data analysis. Experience working with nonprofit marketing teams developing comprehensive online fundraising campaigns, building and maintaining an ecommerce store, collaborating with corporate partners, and mobilizing citizens through e-advocacy. 

When I need a break from the digital world, I enjoy challenging myself with outdoor sports. I regularly participate in ultra-distance triathlons and running events, enjoy hiking and camping, and have recently started orienteering.