Meeting Archive:
Impressions that Impact: How Real People Follow the Digital Journey

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Meeting Description:
Do you know who sees your online advertisements? Can you prove they are the right audience for your content?  
 
Research shows over 50% of online ads get ignored. And the rest are rarely seen by the right audience. So, how can marketers best utilize data and insights to determine whether their ads are effective?
 
In this free webcast, learn how accessing data about the digital consumer journey is critical in revealing when and where consumers are spending their time online.
 
We’ll look at some of the challenges in tracking consumers, determining whether an ad is viewable and matching customers to intended target audiences. This presentation will focus on using ABC accredited technology to overcome these challenges to accurately measure advertising effectiveness.
 
Make sure your online ads find the right customer at the right time in the right place. Register now.
 
Key Takeaways:
  • Learn how to track customers across multiple devices
  • Understand how to use data to find your right customers
  • Feel confident in knowing how to better prove your digital ads are worth the investment
Category: Branding
Details
Date: Thu, Apr 13, 2017
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Debi Hart, ASE, Europe
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Debi Hart is from Columbus, Ohio but has been living in the Netherlands since 2002. She joined Bloomerce in 2003 which was acquired by SSI in 2005. During her tenure at SSI she has worked in partnership and panel management roles. Since 2016 Debi has been managing the Digital Ad Effectiveness product for SSI.

Ian Riner, Customer Success Manager, USA
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Ian Riner is a Los Angeles native and was introduced to the research field by way of a political polling call center based in Salt Lake City, UT. He joined Instantly in 2009, and has served as customer success manager at SSI since 2016. This year will mark his 10th anniversary in the market research industry. Ian provides expertise to both customers and colleagues alike as part of SSI’s Product team.

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