Meeting Archive:
Scaling a Mission-Driven Brand

This webinar ended at 2:00pm EST. You can watch the the recording on the SCORE website at:

https://www.score.org/event/scaling-mission-driven-brand

Don’t miss the Small Business Success Virtual Conference on November 9th, powered by SCORE and Verisign!

This half-day event offers ten educational webinars, one-on-one mentoring sessions, exhibitor booths, resource center and networking chat rooms to provide you the information you need to succeed as a small business owner. 

 

Meeting Description:
“When we look at how change happens in the business world, it usually comes from two different kinds of business: Those, usually smaller, companies that take big risks and, when they succeed, inspire others to follow. Or the larger companies that gain inspiration from the smaller pioneering changemakers, and through their scale, make even more change happen.” Seth Goldman, Founder of Honest Tea.
 
In this webinar, Seth Goldman will share how to build a brand that is meaningful to consumers.
 
You will learn how to:
  • Develop a competitive brand that is different and unique from what’s already in the market
  • Scale for growth by expanding distribution and production
  • Develop strong support teams
  • Create cost-efficient strategies, especially in marketing, such as creating awareness without paid advertising (i.e. guerilla marketing)
 
 
Details
Date: Thu, Nov 2, 2017
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Seth Goldman - Co-Founder & TeaEO Emeritus of Honest Tea
Speaker Photo

Seth Goldman co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past eighteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets.  In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system.  

Seth graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute.  Seth and Barry are the authors, along with graphic artist Soongyun Choi, of The New York Times bestseller Mission in a Bottle.  The book, told in comic book form, captures their efforts to create a mission-driven business in a profit-driven world.