Meeting Archive:
How to Win Patients in the Digital Age

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
88% of consumers begin their search for healthcare providers online — and they’re looking for high star ratings and great reviews. But most providers are still struggling to create a strong online presence and reputation on major search engines and review sites.
Key Takeaways: 
  • Effective strategies for attracting patients online
  • How to build trust with a solid online reputation
  • How to leverage customer feedback to improve patient experience
Date: Thu, Jun 14, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Lindsay Neese Burton, Healthcare Marketing Director,
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Lindsay Neese Burton has spent most of her career working in marketing at large medical centers in the Southeast, focused on marketing to consumers and referring physicians. Now as part of the team, Lindsay is excited to help healthcare providers create digital marketing strategies and leverage online reviews to meet their goals.

Ryan Younger, VP, Strategic Marketing, Hackensack Meridian Health
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At Hackensack Meridian Health, Ryan Younger is responsible for hospital and partner company marketing, creative services, CRM, digital, market research and brand management. Previously, Ryan held management positions at Partners HealthCare, an integrated delivery system founded by Massachusetts General and Brigham and Women’s Hospitals, and affiliated with Harvard Medical School.


In partnership with:
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