Email marketers face an ongoing battle to grow their email opt-in lists. With a yearly industry average of up to 30 percent churn on most opt-in lists, it’s tough just to stay even.
And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this challenging economy.
So what's the best way to ensure you are properly growing and maintaining your email opt-in list for optimal results? Spend a valuable hour with Lyris business analyst Chris Benkert, who will share simple methods to help grow your lists.
Learn the three “layers” of successful list-building:
The Foundational Layer: How to manage your current in-house opt-in list.
- The Auto Pilot Layer: How to utilize techniques to continuously add new subscribers.
The Supplemental Layer: How to use new list-building tools to drive short-term growth spurts.
Chris Benkert, Business Analyst, Lyris, Inc.
Alli Libb, American Marketing Association