Meeting Archive:
Grow Your Email Marketing Opt-in List...Almost Automatically

This presentation is now available On Demand. You may access it by clicking on the link to the right of this message.

To continue the discussion of this topic on Twitter, search for or add #LyrisWebinar.



Meeting Description:
Email marketers face an ongoing battle to grow their email opt-in lists. With a yearly industry average of up to 30 percent churn on most opt-in lists, it’s tough just to stay even.
And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this challenging economy.
So what's the best way to ensure you are properly growing and maintaining your email opt-in list for optimal results? Spend a valuable hour with Lyris business analyst Chris Benkert, who will share simple methods to help grow your lists.

Learn the three “layers” of successful list-building:

  1. The Foundational Layer: How to manage your current in-house opt-in list.
  2. The Auto Pilot Layer: How to utilize techniques to continuously add new subscribers.
  3. The Supplemental Layer: How to use new list-building tools to drive short-term growth spurts.


Chris Benkert, Business Analyst, Lyris, Inc.

Alli Libb, American Marketing Association
Date: Thu, Sep 8, 2011
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by Lyris
Speaker Photo

Chris Benkert, Business Analyst, Lyris, Inc.
Speaker Photo

Chris Benkert is responsible for Full Service Web Analytics Reporting and creative review at Lyris. Chris brings more than 20 years of experience in graphic arts, digital and online marketing and web analytics to his position. In his six year career with Lyris, Chris worked in Tech Support and most recently as a Trainer before assuming his role as business analysis.