Meeting Archive:
Boiling the Frog - A Competitive Intelligence Story on How to Expect Surprises and Overcome Them

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Meeting Description:

Marketing executives may often find themselves surprised by a rival’s move or shift in the marketplace, and it is important to identify competitive threats (or opportunities) as they emerge – not after the fact.  Too many companies are like the frog sitting in a pot of water about to boil, only realizing the danger when it is too late.   


Join widely published author, consultant, and competitive intelligence pioneer Leonard Fuld on an interactive webcast exploring:

  • Potential marketing disruptions such as product innovations from competitors, changes in market regulations, and operational changes from competitors
  • How to anticipate disruptions in the marketplace that may impact your marketing strategy
  • What you can do to improve your marketing team’s early warning capability

Leonard Fuld
President, Fuld & Company
Author, The Secret Language of Competitive Intelligence

Anthony Salas
, American Marketing Association

Category: Strategy
Date: Wed, Oct 31, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Speaker Photo

Leonard Fuld,
President, Fuld & Company
Author, "The Secret Language of Competitive Intelligence"
Speaker Photo

Leonard Fuld is a widely published author and a pioneer in the field of Competitive Intelligence. He has been educating boards of directors of over half the Fortune 500 companies and many international corporations on improving their decision-making for strategy, operations and tactical applications.


In addition to his book, The Secret Language of Competitive Intelligence, his firm has been featured in major business publications including The Wall Street Journal, The Economist, The Harvard Business Review, The Financial Times, Chief Executive, Directors & Boards, Boardroom Reports, among many others.