Meeting Archive:
Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals, with Rebecca Lieb


Meeting Description:
Why a content marketing Request For Proposal (RFP)?
 
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
 
In this 45-minute webinar, analyst Rebecca Lieb will share best practices for your content marketing software selection process, including her research on the content marketing software landscape.
 
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp. Slides and recording of this webinar will be emailed to all registrants.
Details
Date: Thu, Sep 11, 2014
Time: 10:00 AM PDT
Duration: 45 minutes
Host(s): Altimeter Group
 Presenter Information
Rebecca Lieb, Industry Analyst
Speaker Photo

Rebecca Lieb (@lieblink) is an analyst at Altimeter Group covering digital 
advertising and media, encompassing brands, publishers, agencies 
and technology vendors. In addition to her background as a marketing 
executive, she was VP and editor-in-chief of the ClickZ Network for over 
seven years. She’s written two books on digital marketing: The Truth 
About Search Engine Optimization (2009) and Content Marketing (2011).