Meeting Archive:
Social Media Analytics

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Meeting Description:

It builds buzz, but does it boost sales? Measure social media to make it work for you.


Register for this webinar to learn how to thrive in the rapidly changing world of social media marketing. This tutorial will show you how to gain insight into performance and continually optimize the results of syndicated videos, blogs, user reviews, display ads, micro-sites and more.


It seems like everyone is hoping to take advantage of social media to target customers and engage them in conversations. But the only thing worse than missing out on social media marketing is rushing in unprepared. That's why you need insight into every channel--clicked or unclicked, onsite or off--to get consistent metrics that drive your business.


Join us and learn how to:

·      Avoid the pitfalls of social media advertising by accurately measuring results with business-focused metrics

·      Uncover social media return on investment (ROI) so you can make better-informed budget decisions

·      Continually optimize every online marketing initiative by putting analytics data into action


Boaz Ronkin
, Senior Manager of Product Marketing, Coremetrics
Alli Libb, Moderator, American Marketing Association

Date: Tue, Feb 2, 2010
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Speaker Photo

Boaz Ronkin, Senior Manager of Product Marketing, Coremetrics
Speaker Photo

Boaz Ronkin is Senior Manager, Product Marketing at Coremetrics, covering the company's online advertising and benchmarking solutions. He is passionate about social media and site retargeting. Follow him on Twitter @boazronkin.