Meeting Archive:
Improving Online Registration to Drive Revenue


Meeting Description:

The advent of social networks, the noisy nature of the web and reliance on our community to inform decisions all have led to a shift in success metrics for a website:

  • Quality of site traffic has become more critical than quantity of site traffic
  • Interactions on the site means more than just time on site 
  • Sharing content with friends drives more revenue than passive page views

Success on today’s Internet, the social web, is driven by a set of new metrics that require knowledge of the user to create compelling and relevant experiences. But, how do you get there? This session will cover best practices in improving online registration to drive revenue and better engage with your users. Specifically, join us to learn how to:

  • Boost engagement and monetize users through content personalization
  • Provide compelling incentives to turn more anonymous visitors into active members on your site
  • Collect rich user profile data without sacrificing conversion rates
  • Leverage the social networks on your site to facilitate member acquisition

Details
Date: Thu, Jan 20, 2011
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Tore Steen
Speaker Photo

Tore Steen is the VP of Marketing at Janrain and brings over 15 years of experience in online marketing, advertising and strategic business development to his current role at Janrain.

Prior to Janrain, Tore  was VP of Business and Corporate Development for WebTrends where he oversaw key partner relationships. At EarthLink, Tore served as Director of Business Development. Earlier in his career, Tore was the eBusiness Development Director for AAA.com. Tore earned an MBA from Duke University and a BA in Political Science from the University of Notre Dame.