Meeting Archive:
You've got the lead. Now what?


Meeting Description:
A lot of time, money, and effort is put into generating the lead, but what happens next is perhaps even more important. How you use content and your internal communications channels to educate and enable teams, along with how you use content to nurture and progress the deal is the difference between barely scraping by on the quarter and absolutely crushing it. Get it right and you're hailed as a hero, but get it wrong, and the finger pointing begins.
 
Uncover the strategies, process, and a framework for empowering marketing, sales, and customer success teams with the content, knowledge, and expertise needed to keep deals moving forward. 
Details
Date: Thu, May 23, 2019
Time: 01:00 PM EDT
Duration: 30 minutes
Host(s): Igloo Software
 Presenter Information
Mike Hicks
Speaker Photo

Chief Marketing Officer, Igloo Software
 
Mike Hicks brings 20 years of experience to Igloo and leads all marketing efforts, including responsibility for bringing new products and services to market. Mike is a recognized leader in global enterprise software marketing and specializes in transforming disparate marketing silos into integrated demand generation engines that grow company value. Mike’s career includes senior roles at integrated communications agencies with a B2B focus, and supporting the marketing needs of multi-national, high-tech organizations.