Search engine marketing is evolving from a simple direct response tool, to a mechanism for engaging, informing and managing customer relationships. Join us as we explore the new and sometimes experimental advertising formats and channels that are now available to search marketers on Google and Yahoo!.
Attendees will learn how to effectively implement search enhancements including site links, product extensions, rich media ads, local extensions and mobile ads. The presentation will feature a Case Study from Razorfish, a leading interactive marketing agency, who is using mobile search to help its clients target searchers, enrich the user experience and drive online and offline conversions for their brands.
Niraj Shah, Product Manager, Marin Software
Danny Huynh, Director of Search Marketing, Razorfish
Alli Libb, Moderator, American Marketing Association