Meeting Archive:
How to figure out what IS and IS NOT working in your B2B marketing program

This presentation is now available On Demand. You may access it by clicking on the link to the right of this message.

To continue the discussion of this topic on Twitter, search for or add #AMAReadyTalk.




Meeting Description:

How to look at marketing in five phases to determine the weakest links

In case you haven't gotten the memo, the recession is over and companies are investing in marketing again. Now that you have that bright, shiny new budget for 2012, how do you assess what marketing strategies and tactics will best benefit your business? 

Join Brett Schklar as he drives you through his five phases of B2B marketing and how they map to the sales cycle. His guidance will help you think of new ways to approach marketing and how to focus on the weaker areas of marketing's contribution towards building a stronger sales pipeline.



Brett Schklar, Founder and CEO, The Market Creation Group
Alli Libb, Moderator, American Marketing Association

Date: Fri, Feb 3, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Brett Schklar, Founder and CEO, The Market Creation Group
Speaker Photo

As founder and Chief Executive Officer of The Market Creation Group, Brett has helped over 50 companies with guiding their way with outflanking competitors, creating new products and markets as well as showing that marketing, when done right, drives sales, not just leads.  

Brett has served as a speaker at over 100 industry and marketing events across the nation, speaking on various topics such as Entrepreneurship, B2B marketing innovation including Personas & Use Cases to ground your marketing program, and many local and national charity events.  

Brett also serves as an Adjunct Professor at the University of Denver Daniels College of Business, teaching various marketing courses and is a published co-author in Advice from the Top: The expert guide to B2B Marketing.

Sponsored by ReadyTalk
Speaker Photo