Meeting Archive:
Drive Marketing Relevance in Today's Digital World

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Meeting Description:

Consumers have never had more ways in which to interact with businesses.  It is likely that your customers are:

  • On your website, finding out more about your products and services
  • Reading customer reviews to better inform the same buying decisions you are executing campaigns to influence
  • In your brick and mortar location, using a mobile device to ensure they aren’t overpaying for a product or service
  • Buying products or services in any number of your channels
  • Recalibrating and adapting to the new “economic normal”

We all live and operate in a digital realm in which customers expect a near instant ability to find relevant information about the products and services they need. Customers are now within a click of either buying from you or your competitor.  In short, customer behaviors and expectations are changing.

At the same time, there is an opportunity to influence purchases, but the key is to fit the puzzle pieces left behind by customers in each channel. 

To better compete, companies must embrace the idea that these disparate touch points are converging within a consumer’s mind to represent their singular customer experience within each and every business they interact.

Join our webcast for fresh perspectives on how to make the most of customer interactions in our digital world.

Charlene Li
, Founder, Altimeter Group
Jonathan Hornby, Worldwide Marketing Director, SAS Institute

Alli Libb, Moderator, American Marketing Association

Date: Fri, Jan 28, 2011
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by SAS
Speaker Photo

Charlene Li, Founder, Altimeter Group
Speaker Photo

Charlene Li is founder of the Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008.

Charlene is one of the foremost experts on social media and technologies and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009.

Charlene is a frequently-quoted expert and has appeared on multiple television news broadcasts, and is frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press.

Jonathan Hornby, Worldwide Marketing Director, SAS Institute
Speaker Photo

Jonathan Hornby is a visionary and thought leader in the field of performance management, focused on strategic outcomes and how they are ascinated with understanding the future and how behavior, culture and communication influence strategic outcomes.

At SAS, Jonathan leads a team of marketers focused on message and global direction for Business Analytics, Customer Intelligence, Performance Management and Supply Chain.  In addition, he was the original business architect for the SAS® Strategy Management solution, and has led strategy and product management for SAS’ solutions in the areas of Risk, and Sustainability.

He is the author of “Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times” and writes 2 blogs for SAS – Beyond Business, and Inspiring the future with Business Analytics.