Meeting Archive:
Social Media Marketing Series (Pt 3) - Brand Monitoring


Meeting Description:

Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?

Join Customer Insight Group experts as they share the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.

What Today’s Marketers Must Know to Maximize Results of Social Media

Key takeaways for your 2012 social media marketing include:

  • Clearly define what social media success looks like and quantify your key performance indicators.
  • Discover how to use your social media initiatives as a competitive differentiator in 2012.
  • Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
  • Deliver relevant content at the optimal time.
  • Accurately track the reach and results of your social marketing efforts.


Date: Thu, Apr 12, 2012
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Sallie Burnett
Speaker Photo

An expert in the field of relationship marketing and a strategic thought leader in the ever-changing landscape of customer communication, Sallie Burnett leads the way in the evolution of how we engage our customers, positively motivate them and earn their long-term loyalty.

The founder and president of Customer Insight Group, Inc., Sallie created the strategic relationship-marketing firm to address the needs of Fortune 1000 companies with solutions designed to improve clients’ customer experiences and empower customers to share, connect and interact. Using her 20 years of analytic, digital and creative marketing expertise, Sallie consistently delivers innovative solutions to her clients that result in profitable, long-term relationships with their customers and bottom-line results.