Meeting Archive:
Social Media Decision Making

You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and the resource document referred to during the presentation. Below are the links that we discussed during the webinar. Please post additional questions to our Community Forum.

 

View any of the previously recorded TechSoup Talks! webinars here.

 

LAURA QUINN, Idealware

Social Media Decision Guide

 

TEX DWORKIN, Global Exchange, Do Good Biz

Global Exchange Blogs

GX Facebook

GX Twitter

GX Flickr

GX YouTube

 

RESOURCES

Nonprofit Social Network Benchmark Report

Twitter Case Study

 

URL SHORTENER

Tiny URL

Bitly

Owly

 

EFFECTIVELY USE TWITTER
TweetDeck

Seesmic Desktop

HootSuite

Netvibes

 

SOCIAL MEDIA POLICY

Red Cross Social Media First Aid Kit
Air Force Social Media Policy

 

Meeting Description:

You've heard that social media can be useful to your organization… but how useful?  For what?  What tangible results are people seeing from it?  If you or others at your organization are asking these questions, this webinar is for you.

Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.

We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to her nonprofit, and the steps and challenges that followed.

This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case for why you should or shouldn’t take the next step with social media. 

You can discuss this webinar on Twitter with the hashtag #techsoup or join us for a live-stream of the event in Second Life.

Details
Date: Tue, Sep 21, 2010
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Kami Griffiths
 Presenter Information
Laura Quinn
Speaker Photo

Laura has been working in the software sector for more than 12 years. As Idealware’s Executive Director, she directs Idealware’s research and writing to provide candid reports and articles about nonprofit software. Prior to Idealware, Laura founded Alder Consulting, where she helped nonprofits create Internet strategies, select appropriate software, and then build sophisticated websites on a limited budget. She has also selected software, designed interfaces and conducted user research for multi-million dollar software and website implementations with such companies as Accenture and iXL. Laura is a frequent speaker and writer on nonprofit technology topics.


Tex Dworkin
Speaker Photo

Tex Dworkin is an active participant in the Fair Trade movement, both as an independent Fair Trade Consultant and Director of Social Media for Global Exchange, an international human rights organization. She holds a Bachelor's degree in Social Thought and Political Economy from the University of Massachusetts in Amherst and has a background in cooperatively structured business and non-profit entrepreneurship.