Meeting Archive:
Smart Brands Go Beyond Demographics - StarWars is the Proof

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Meeting Description:
Delivering relevant, personalized content has always been the goal of marketers. The ability to create completely custom audiences using psychographics and behaviors in addition to demographics provide more dimensional knowledge for marketers. This more complete view of the target audience will give us better insights on how to engage them and drive future revenue.
Never before has technology enabled brands to have an unprecedented view into an audience and connect with them in authentic ways to drive real business value – and create better experiences.
Join NetBase CMO, Pernille Bruun-Jensen, and Altimeter principal analyst and award-winning author, Brian Solis, as they unveil:
  • A new study into the StarWars™ audiences’ deepest desires and brand preferences
  • What it means by “the consumer experience IS the brand”
  • The power of psychographic targeting for business and brand value
  • How to discover emerging trends in real-time
  • Best method to target and measure campaigns
  • How to do audience segmentation, campaign development and engagement with social media analytics
  • How consumer experience impacts brand loyalty and revenue
Brian Solis, Principal Analyst, Altimeter Group
Pernille Bruun-Jensen, Chief Marketing Officer, Netbase Solutions Inc.

Anthony Salas, American Marketing Association
Category: Branding
Date: Tue, Dec 1, 2015
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Speaker Photo


Brian Solis, Principal Analyst, Altimeter Group
Speaker Photo

Brian Solis is a Principal Analyst at Altimeter Group, a Prophet company. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, through his reports, articles and books, he humanizes technology's causal effect to help people see people differently and understand what to do about it. Specifically Brian studies digital transformation, customer experience and culture 2.0 and "the future of" industries, trends and behavior. 

Pernille Bruun-Jensen, Chief Marketing Officer, Netbase Solutions Inc.
Speaker Photo

Pernille Bruun-Jensen is a well-rounded international business professional who has lived and worked around the world, and who gets the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double-digit growth on all dimensions. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.