Meeting Archive:
Finding Your Sizzle: the Importance of Emotions in Fundraising

Meeting Description:
To get your donor's attention, you gotta have sizzle. This webinar explores the importance of emotions in fundraising, even with the growing movement of "effective altruism," which encourages funding decisions based solely on intellect.
We will also delve into the importance of "relatability" - how donors have to be able to relate to the issue in order to be motivated to give, as well as how to "tenderize" your message for the greatest effect.
Learning objectives:
  • learn which emotions to use in your fundraising and which to avoid.
  • understand how one word can help your prospects relate to the issue.
  • embrace the importance of tenderizing your message.
Date: Thu, Apr 28, 2016
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): Steven Shattuck
 Presenter Information
Wendy Dyer
Speaker Photo

Wendy has enjoyed working with hundreds of nonprofits over the last 22 years as a consultant, from north to south and throughout the Midwest. She has helped pump millions of dollars into the economy – expanding programs and building schools, health centers and cultural places - bringing opportunity to thousands of people. A frequent presenter and trainer, Wendy encourages agencies to find their “sizzle” and embrace her mantra that “People are giving money away, anyway, might as well be to you.”