Meeting Archive:
Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

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Meeting Description:

Inbound marketing helps you connect with new prospects by giving them ways to find and learn about you – without the high cost or intrusion of more traditional, outbound marketing techniques. But, be warned: inbound marketing alone cannot drive the maximum revenue possible; it must be incorporated into the overall marketing mix if you want to see bottom-line results. Unfortunately, many social media gurus and some inbound marketing solutions don’t educate marketers on how to create this mix. This webinar does.

In this webinar, Maria Pergolino, Senior Director of Marketing at Marketo and Alex Pelletier, Director of Marketing at Acquisio, will cover:

  • How to create a well-balanced combination of outbound, inbound and content marketing – even with little budget
  • Where inbound marketing can go wrong – and how to avoid getting caught up in processes that don’t drive results
  • Ways to dramatically improve the results of your inbound marketing programs
  • When inbound marketing won’t work for your business
  • Specific campaign examples from Marketo and Acquisio of top performing inbound marketing campaigns 


Maria Pergolino, Senior Director of Marketing at Marketo
Alex Pelletier, Director of Marketing at Acquisio


Anthony Salas, American Marketing Association

Date: Tue, Feb 7, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Speaker Photo

Maria Pergolino, Senior Director of Marketing, Marketo
Speaker Photo

Maria Pergolino works as Senior Director of Marketing at Marketo, where she specializes in demand generation, inbound marketing, and campaign optimization. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

Maria has a Marketing Degree and MBA from the School of Business at Rutgers University, is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She is the author of the social media book created specifically for B2B Marketers, The Definitive Guide to B2B Social Media, and has also written for many marketing blogs, including frequent contributions to the MarketingProfs blog and Marketo's popular blog, Modern B2B Marketing. You can reach Maria on Twitter as @Inboundmarketer.

Alex Pelletier, Director of Marketing, Acquisio
Speaker Photo

Alexandre Pelletier has over 13 years of experience in the digital marketing world and he spent the last 6 years focusing on Lead Management Optimization. He is currently the Marketing Director at Acquisio where he is helping clients successfully implement strategies to better align sales and marketing and boost revenue growth using marketing automation tools.

In his spare time, Alexandre writes his own thought leadership blog about lead management optimization. He also leads the user group in Montreal.