Meeting Archive:
Webinar: Real-Time Marketing: The Agility to Leverage Now, by Rebecca Lieb


Meeting Description:
In this one-hour webinar, Rebecca Lieb will share findings from her recent research report on real-time marketing, including the top 6 use cases, the benefits and risks, and 12 best practices for preparing for real-time, plus countless examples of success. 
 
Attendees will leave this webinar with a clear vision of what preparation for real-time marketing includes, and how to align teams, processes, and tools for the agility to leverage 'now.'
 
Event hashtag: #RTM
 
To download and read the report, go to: http://goo.gl/8hon3r
Details
Date: Thu, Feb 27, 2014
Time: 10:00 AM PST
Duration: 1 hour
Host(s): Altimeter Group
 Presenter Information
Rebecca Lieb, Industry Analyst
Speaker Photo

Rebecca Lieb (@lieblink) is an analyst at Altimeter Group covering digital advertising and media, encompassing brands, publishers, agencies and technology vendors. In addition to her background as a marketing executive, she was VP and editor-in-chief of the ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. She’s written two books on digital marketing: The Truth About Search Engine Optimization (2009) and Content Marketing (2011). Rebecca blogs at http://www.rebeccalieb.com/blog/.